"Instead, they chose to milk a week of publicity and a month of server time in Reddit gold before they stepped in." "If Reddit had wanted to, they could have banned us on Sunday when our traffic broke their servers," says Menese, a 33-year old salesman at a Las Vegas call center. His estimate of the site's take from the sext scandal doesn't include any advertising revenue the site may have made from the quarter billion pageviews Menese's subreddit created during its short time on the web.
Each subreddit publicly displays the amount of server time paid for by its members' Reddit gold, and Menese tracked his forum's contribution until just before it went offline. That statistic, he says, is based on how many times members of the subreddit paid for so-called Reddit "gold," the $3.99-per-month premium accounts that users often gift to each other to bestow a few extra features and prestige. In just six days, Reddit earned enough money from the nude pics scandal to power its servers for roughly a month, says John Menese, the 33-year-old creator of a Reddit sub-forum expressly launched to share the photos. Over the weekend, Reddit cleaned up the portions of the site devoted to the stolen photos-but not before it had made a significant chunk of revenue from its role in the massive celebrity sext-spillage. The self-proclaimed "front page of the Internet" was one of the main outlets linking to the celebrity nude photographs hacked from Apple's iCloud accounts and leaked across the web. If you saw Kate Upton or Jennifer Lawrence naked last week, there's a good chance you saw them on the social news site Reddit.
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